For Fintech Startups
CFOs don't respond to cold emails from strangers.
Founderloop runs GTM for fintech startups selling to finance teams — where trust, compliance, and warm intros matter more than volume.
Sound familiar?
Your buyer is skeptical by profession
CFOs, controllers, and VP Finance types evaluate risk for a living. Cold outreach from an unknown startup triggers their risk radar instantly. You need warm paths to build credibility before the first conversation.
Long sales cycles with multiple stakeholders
Fintech deals involve procurement, security reviews, compliance checks, and sometimes board approval. Your outbound needs to reach the right person at the right time in their evaluation cycle — not just blast everyone.
Compliance makes everything harder
Your product handles money, data, or both. Prospects need to trust you before they'll even take a demo. Generic outreach that doesn't acknowledge SOC 2, PCI, or regulatory requirements gets deleted.
Complex pricing is hard to pitch cold
Usage-based billing, tiered pricing, milestone-based contracts — explaining your model in a cold email is nearly impossible. You need conversations, not copy.
Built for your motion
Warm paths to finance leaders
Founderloop maps investor connections, portfolio company CFOs, and advisor networks to find warm intros to your exact buyer. A warm intro from a trusted source cuts through the skepticism that kills cold outreach.
Signal-based fintech targeting
When a company raises a round, hires a new CFO, or posts about billing pain on LinkedIn — the agent catches it. Reaching out when they're actively feeling the problem changes the conversation.
Compliance-aware messaging
Your outreach mentions SOC 2, your banking partners, and the specific compliance standards your buyers care about. Because the agent learns your product, not just your tone.
Multi-threaded relationship building
Founderloop doesn't just email the CFO. It identifies the controller, the VP of Finance, and the Head of Ops — building multiple touchpoints within the same account.
warm intro accept rate
vs 0.3% on cold email to finance leaders
faster to first meeting
Warm paths skip the trust-building that cold requires
more stakeholders reached
Multi-threaded outreach across the buying committee
Earn trust before the first meeting.
See how Founderloop runs your GTM in a 45-minute demo.
Book a Demo